The Idea Factory have been writing copy and crafting social media posts and Direct marketing campaigns for Fintech startup kwala since late 2022.
Working hand in hand with Dr Patrice Newell AM to craft a narrative for this exciting new accessible micro investing app.

Patrice says: 'Sophie understands the task to develop brand awareness. She writes English accurately, copy edits with skill and zeros in on the emotion of communication. Sophie is an asset to any team, bringing her three decades of marketing experience to the job at hand'

Back in 2005 I knew I needed help to change my labour intensive practice. I had a number of ideas but absolutely no knowledge or skills or time to even contemplate that change. I started to look around and spoke with numerous people in business and marketing. It became very apparent that I would need to be very "clear" about everything I wanted to do, all the marketing people I spoke to assured me that they could design a package for me. The problem was, how could I be "clear" when my lack of knowledge/skills in this area prevented clear vision. I wanted an innovator with vision and enthusiasm. Then along came Sophie Love and the Zen Pen. And I realised that the difference between her and all the other people I had spoken to was that they wanted me to tell THEM what to do (but I have other areas of expertise!) but she was happy to tell me what we needed to do, and then wasn't afraid of bullying me til it happened. Sophie started me thinking about the sort of business I wanted to have, whereby all my years of work, study and practice, could start to bear real and tangible dividends, as well as continue into perpetuity, so that my life's work can live on after I am gone. A year later I have a new business name, logo, brand, advertising campaign, website complete with shopping cart with orders pouring in! It's been an incredible journey and I can't recommend Sophie and The Zen Pen highly enough for her vision, tenacity, wisdom and attention to detail.

I just wanted to thank you for the copy you produced for our new website. The comments we have received from new and existing clients has been extremely positive. We’re thrilled with the result. From our initial meeting to the final copy submission, you have been so professional. At the outset, you had a very good understanding of our position in the market and our objectives for the new website. You welcomed our feedback and you were happy to make any changes without any issues. All of your drafts, copy changes and final versions were received on time and on budget. We were very pleased with final copy you produced which perfectly conveys our company. It was a pleasure to work with you throughout the project and I certainly look forward to working with you again in the future.

We were referred to Sophie through our web designers Design Max. After looking at her work for other clients we were very interested in what she might be able to do for us. She worked with each of us by phone from the beginning to gain a solid understanding of the industry we are in and the direction we wanted to take. Her down-to-earth personality and advice complimented and enhanced our ideas, while her organizational skills proved reliable. With her help she has enabled us take our business to the next level to communicate our professionalism and worth to clients.

I am constantly amazed by the quality, fluidity and accuracy of Sophie's copy. With each new client, I wonder how we are going to be able to successfully convey, through images and words, the essential magic in their business. Sophie has a brilliant ability to ask exactly the right questions to get the client to open up, and then uses her skill with words to capture the essence of the business and convey it in lyrical prose. Working with Sophie's words is a treat, and makes me realise just what a difference good copy makes in the marketing mix.

Sophie wrote several exceptional pieces for my client, Starch Australasia, a division of Goodman Fielder Limited, during her association with Zulu Advertising. Of particular note is the direct mail piece she wrote, co-designed and produced for Health Professionals and their clients which achieved a 12% response rate, well above the usual rate of around 3%. I believe that the material Sophie prepared was largely responsible for the excellent response obtained. I would therefore highly recommend Sophie's copywriting and general management skills.

Thank you for all the amazing work you did for our Cowdray day. The general opinion was that the day was a great success and I think Cowdray are keen for us to repeat the exercise next year . Once again Sophie, my heartfelt thanks for your fantastic help and string pulling. The event simply wouldn't have happened without you - you are a star.

Sophie worked with us throughout 1996 . . . In that time she wrote for a diverse range of media for clients as different as TNT, Coates Hire, NetComm and Tandy Electronics. The clients she worked on were difficult and, in many cases, unsophisticated, but she always delivered on time and to the satisfaction of the client. Sophie has exceptional writing skills and creative talents and I highly recommend these to any potential client.

Sophie wrote a fantastic feature on Picasso's which everyone loved and laughed over. Jerry Hicks (my business partner) and myself were thrilled with the content and the public response. Sophie is a natural writer, with a flair for capturing, and successfully communicating, the personality of people and places. That feature has put Picasso's well and truly on the map, and we are very grateful to Sophie for her time, effort and creative enthusiasm. She has inspired us all to better our business and gives us the insight and wherewithal to do just that.

I have had many enquiries and more telephone consults in Australia as a direct result of your article so thank you most sincerely for that. It is well read on my new website and fully explains the work I do most eloquently. You are a beautiful and gifted writer and I am so glad that you decided to write the article on me as it has led to many changes.