Newsletters are a very powerful marketing tool. Crafted correctly, they are an informative adjunct to your customer's lives - NOT a frustrating intrusion! The key is not to make them sell, sell, sell (no one likes to be shouted at!) but to make them interesting, informative, intelligent . . . everyone likes to learn something new - talk about your industry, trends in industry, interesting research, breakthroughs etc. Don't always talk about your products - be broad minded and your customers will come to respect you as experts in your field not just slick salespeople! Talk to The Zen Pen about creating regular communications which keep your products and services front-of-mind.