Often companies assume a level of comprehension of their product that simply doesn’t exist in the minds of their target market.  In order to increase awareness of your business, you need to keep educating the market that you exist, broadening your appeal, widening your reach.  The Zen Pen researches your marketplace, the habits and mindset of your target audience and carefully crafts a PR plan which maximises the mention of your company and product in the relevant media.    We carefully craft those messages to suit individual publications so we can be ensured of publication.  We don’t mass mail, we build relationships that WORK.

The Zen Pen team then monitor the media carefully, looking for opportunities to promote you, provoking controversy where it helps, and pouring oil on troubled waters where need be.  We are the catalyst from which your company can change its image and GROW.